SCF Newsroom

Keynote Speakers for 2020 SCF Conference

We are excited to introduce these two exceptional speakers who will deliver keynote presentations at the 2020 SCF Conference in Santa Barbara next month.


Rudy Ruettiger

Notre Dame Football Legend and the Real-Life Star Behind the Blockbuster Film “Rudy”Rudy Ruettiger

The epic story of Daniel “Rudy” Ruettiger will forever be known as one of the greatest moments in sports history. The on-field moment lasted for twenty-seven seconds, but his legacy is complete as one of the most famous graduates of the historic University of Notre Dame.

Millions have been inspired by the 1993 film Rudy and are moved to their feet every time Rudy Ruettiger speaks about his story and his experience with the movie. The son of an oil refinery worker and the third of 14 children, Rudy rose from valleys of discouragement and despair to the pinnacles of success.

It took years of fierce determination to overcome obstacles and criticisms, yet Rudy achieved his first dream – to attend Notre Dame and play football for the Fighting Irish. Rudy inspires others to develop a renewed energy and motivation for their lives and for those around them. They will see that anything is possible and learn that the struggle is part of the victory.

Rudy’s captivating personality and powerful message is not something you will ever forget.


Dennis Moseley-Williams

Helping Advisors Transform Their Practices by Engaging the Experience EconomyDennis Moseley-Williams

What inspires companies, and what makes them inspiring? Dennis Moseley-Williams shows organizations how to create transformative experiences for clients, customers and employees. Captivating audiences with his passion, humor and vivid examples of staged, exceptional experiences and their competitive advantage, Dennis is an in-demand speaker and has worked with everyone from Fortune 500 companies to solo entrepreneurs across the continent, in sectors ranging from financial services to manufacturing (and everything in between).

A certified expert in the Experience Economy, Dennis will help you understand that customer experience is the predominant economic offering in the world today – as distinct from services as services are from goods. He demonstrates ways in which experiences can be crafted and staged so that they entice, educate, satisfy and transform. Dennis is also the author of Serious Shift: How Experience Staging Can Save Your Practice, a guidebook on how the experience economy can be adapted specifically to the financial services industry.

Dennis helps financial advisors and organizations secure and build sustainable relationships by creating experience-driven solutions that deliver results, increase revenues, and build enthusiastic referral-generating communities.

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