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Former Merrill Lynch Advisor Chooses Independent Broker-Dealer/RIA

Advisor seeks fee-based flexibility, breaks away from wirehouse environment

SCF Securities announced Tuesday its addition of P. Sier, a financial advisor formerly affiliated with Merrill Lynch Wealth Management.

Sier selected SCF as his broker-dealer and RIA because of the firm’s robust advisory platform, which offers extreme flexibility to fee-based and hybrid advisors. Its custodian-neutral environment gives advisors the freedom to work with any of the four major custodians — Pershing Advisor Solutions, National Financial Services, Fidelity Institutional Wealth Services, and TD Ameritrade Institutional. Sier will custody his clients’ advisory assets at Fidelity Institutional Wealth Services (Fidelity IWS).

“I feel that the client experience [at SCF]is enhanced because of the commitment [they]have made to technology,” says Sier. “That enhanced experience was the overriding factor in choosing SCF.”

Two other major factors that led Sier to SCF were the firm’s flexibility in pricing and the functionality of advisory technology and the complete flexibility in how he can structure pricing, including ticket- and asset-based pricing. He was also attracted to the ability to manage his entire book of business through a single, integrated technology platform, which gives him access to advanced performance reporting, account aggregation, an award-winning mobile app, and a custom-branded client experience.

The Rhode Island-based advisor maintains designations as a Certified Financial Planner® practitioner, a Chartered Retirement Planning Counselor®, and as a Certified Divorce Financial Analyst. He brings over 25 year of Trust and Private Banking experience with super-regional banks and brokerage firms. His previous registrations also include both Morgan Stanley and UBS Financial Services.

Sier believes in giving back to his community. His philanthropic efforts have included positions on the boards of several organizations, including the Rhode Island Council of Community Mental Health Organization, the American Lung Association of Rhode Island, the Women’s Center of Rhode Island, the estate planning committee for Meeting Street School, the Friends of the Philharmonic, and environmental group Bar Zap.


About SCF
SCF Securities is an independent, boutique broker-dealer and our sister company, SCF Investment Advisors, is an SEC Registered Investment Advisor. Together, they empower advisors with a custodian-neutral environment and integrated technology platform. With more than 20 years of experience, SCF provides expertise across all business models.

The SCF Group of Companies
Securities offered through SCF Securities, Inc., Member FINRA/SIPC
Investment Advisory Services offered through SCF Investment Advisors, Inc.
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Written by Grant Cox | Google+

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