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SCF Unveils New Diamond Logo

New Logo and Rebranding Campaign Reinforces Firm’s Message

SCF Securities, an independent boutique broker-dealer headquartered in California, unveiled today a new logo and the firm’s first branding campaign in nearly ten years, focused on advisors and the firm’s promise to deliver the Diamond Standard level of service in all areas of the company.

The unveiling of the new image was first published on the firm’s corporate website and will be implemented across all company platforms, technology interfaces, Web properties, customer communications and, of course, marketing efforts.

“Our new logo and branding campaign is a strong visual representation of our commitment to honesty, integrity, and exceptional service to our financial advisors,” says Randy L. Meadows, SCF’s president and CEO. “It also reinforces the boutique culture we have worked so diligently to develop.”

The logo, which will be implemented company wide, is part of a new, overall redesign of SCF’s brand. It reflects a cleaner, simplified approach and illustrates the stability and strength of the firm. It was produced by SCF’s in-house marketing and design team.

SCF Securities is a full-service, independent broker-dealer who chooses to work with a select group of successful financial professionals. SCF has provided comprehensive financial service solutions for our advisors and their clients nationwide since 1992, constantly evaluating feedback from clients and advisors to ensure that its representatives are always positioned for success. Its intentionally-designed boutique broker-dealer culture empowers financial advisors by ensuring the Diamond Standard of service in every area of the firm. SCF operates within a culture of teamwork, respect, integrity, and commitment to excellence. Each member of the firm’s management team has experience working as an advisor and understands what is needed to empower financial advisors and their clients. The SCF group of companies is headquartered in California’s central valley and has a carefully-selected group of approximately 200 financial professionals. For more information, please visit

Securities offered through SCF Securities, Inc., Member FINRA/SIPC
Investment Advisory Services offered through SCF Investment Advisors, Inc.
Insurance Services offered through SCF Marketing, Inc.


Written by Grant Cox | Google+

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